All You Need to Create a Great B2B Social Media Strategy.
If you are running a B2B tech company you may have felt like you are missing out on matters to do with social media presence. The B2C strategies are always the winners on social media marketing conversations. The downside is that you can end up choosing the wrong strategy for your business. According to statistics, at least thirty four percent of the B2B market will end up severing ties with companies promoting content not relevant to them. This is why you need a compelling B2B social media strategy that will win over the buyers. To do that, you have to listen more. It is not rocket science to know the kind of things your buyers want. The buyers can shout it from the rooftops but some companies will choose to ignore it. If you have been pretending to listen to buyers when in actual sense you only do what pleases you, it is time for you to start listening. The kind of listening you need is social listening. Social listening is all about analyzing the social media behavior of your followers and even tracking in it. Some of the things you have to track include the brands the customers are following, the growth of followers for the competition, the customer responses for your competition and even B2B social media strategy of the competition. Tracking should also cover mentions of your brand, complaints directed towards it and also praise and mentions on social sites.
You can make this easier for you by getting social media management software. The good thing with some of the software is that they do not limit the number of accounts you can manage with the software. You will be happy about this because you can pull up everything from one dashboard. Another thing you should have is a B2B buyer profile. Social listening is also market research. You should do much more in matters to do with market research as well. Consider using focus groups and even surveys. This will uncover your buyers concerns, needs and also wants. This will give you all that you want to create a complete B2B buyers profile. On the same note, it is crucial for the B2B buyers profile to have priorities, company size, budget, buyers journey stage, and even their purchasing cycle behaviors. The knowledge of your target audience gives you the tools you need in developing relevant content. For the B2B buyers journey, the process is getting longer and complicated. Therefore, the B2B social media strategies in use should change to accommodate this. Understand the target audience, their wants, and needs and then check what the leaders in the industry are doing. For more info. about this product, you can discover more on this site or click here for more.